Bivek Ray Performance Marketing for Startups in India Performance Marketing for Startups in India: A Practical Guide Startups in India don’t fail because they lack ideas. They fail because growth is unpredictable. One month ads work, the next month they ... 02-Jan-2026
Bivek Ray Performance Marketing vs Traditional Marketing Most businesses still confuse visibility with growth . They spend on hoardings, newspaper ads, influencer shoutouts, or broad digital campaigns and then ask the wrong question: “Why aren’t we getting ... 02-Jan-2026
Bivek Ray How Meta Ads Help Businesses Generate Qualified Leads Meta Ads are often misunderstood. Most businesses try Facebook or Instagram ads once, get poor leads, and conclude: “Meta Ads don’t work.” That conclusion is wrong. Meta Ads don’t fail because of the ... 02-Jan-2026
Bivek Ray Meta Ads vs Google Ads One of the most common questions businesses ask before running paid ads is simple: Should we invest in Meta Ads or Google Ads? The wrong answer is choosing based on trends or advice from random market... 02-Jan-2026
Bivek Ray How to Reduce Cost Per Lead Using Funnel-Based Advertising Running ads is easy. Running ads profitably is where most businesses fail. One of the biggest complaints businesses have is: “Our ads are working, but the cost per lead is too high.” The problem usual... 02-Jan-2026
Bivek Ray Why Most Google Ads Campaigns Fail (And How to Fix Them) Google Ads don’t fail because the platform is broken. They fail because most businesses run them without understanding intent, structure, or tracking . Businesses often say: “Google Ads are too expens... 02-Jan-2026
